“Be kind! You don’t know the story” is the theme of a bumper sticker seen on some vehicles. This statement has two very important concepts – being kind, and understanding stories which are diverse, complex, descriptive, and personal. I suspect seeking to practice kindness and to measure the effects will continue to be a worthwhile endeavour for years to come.

Mark Sayer

Head of School

Our work starts from understanding people, or as we say, sei-katsu-sha, a term that expresses true flesh-and-blood individuals as opposed to faceless “consumers.” With leading-edge digital technology and data-driven marketing and research, we provide integrated marketing and innovation based on seeing people, brands and markets from a wholly unique perspective. What makes us different are the aspects of our organisation that make us stand out from our competitors. This is what our customers tell us.